Simon and Paul

Backer is home again!

Heatrod Elements announces the acquisition of the assets of Rotherham based Backer Electric Company, a manufacturer of heating elements, founded in 1938.

Backer Electric supplies products in high volume to the majority of household brand names, producing domestic electrical appliances, spares to distributors and specialist elements for use in industrial, catering and commercial applications.

Heatrod Elements is part of NIBE Element, the world's largest heating element manufacturer, and represents NIBE in the UK. Says Simon Ellam, Heatrod MD “The NIBE Element group shares it’s roots with Backer Electric and many of our manufacturing sites across the world carry the Backer name. Christian Backer, originally founded both Backer Electric in the UK as well as our group’s own beginnings in Sweden. To bring such a wealth of history and knowledge back together is a proud moment for all of the team at Heatrod and the wider NIBE Element Group.”

Paul Daffin, General Manager of Backer Electric says “The acquisition of the Assets of Backer Electric by Heatrod Elements Ltd represents a return to it’s original Swedish roots as part of The NIBE Element Group and heralds the start of a new and exciting chapter for Backer Electric. The acquisition allows the ‘Backer Electric’ name and history to be globally preserved. Combined with the additional knowledge and support resources available within the whole NIBE Element Group, this can only be beneficial to our Customers, whom we look forward to servicing from our new premises in Rotherham.”

Backer Electric will become a trading name of Heatrod Elements, operating from a new site in Rotherham, continuing to supply both domestic and industrial heating products to consumer and business trade and through its online shop – The production of Backer Electric’s product range will move to Heatrod’s purpose built manufacturing facility in Bolton.
With this acquisition, Heatrod strengthens its position in the heating element market and continues it’s strong growth over recent years.

backer globe
The official date for the acquisition is 01.12.2023.

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